{"id":35054,"date":"2026-05-19T12:12:49","date_gmt":"2026-05-19T16:12:49","guid":{"rendered":"https:\/\/www.scentbird.com\/blog\/?p=35054"},"modified":"2026-05-20T07:17:35","modified_gmt":"2026-05-20T11:17:35","slug":"banana-matcha-marshmallow-perfume-gourmand-fragrances","status":"publish","type":"post","link":"https:\/\/www.scentbird.com\/blog\/banana-matcha-marshmallow-perfume-gourmand-fragrances\/","title":{"rendered":"Matcha, Banana, &amp; Marshmallow Perfume: The New Era of Gourmand Fragrances"},"content":{"rendered":"\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Organization\",\n      \"@id\": \"https:\/\/www.yourwebsite.com\/#organization\",\n      \"name\": \"Your Brand Name\",\n      \"url\": \"https:\/\/www.yourwebsite.com\",\n      \"logo\": {\n        \"@type\": \"ImageObject\",\n        \"url\": \"https:\/\/www.yourwebsite.com\/logo.png\"\n      }\n    },\n    {\n      \"@type\": \"BlogPosting\",\n      \"@id\": \"https:\/\/www.yourwebsite.com\/banana-matcha-marshmallow-perfume-gourmand-fragrances\/#blogposting\",\n      \"mainEntityOfPage\": {\n        \"@type\": \"WebPage\",\n        \"@id\": \"https:\/\/www.yourwebsite.com\/banana-matcha-marshmallow-perfume-gourmand-fragrances\"\n      },\n      \"headline\": \"Banana, Matcha, & Marshmallow Perfume: The New Era of Gourmand Fragrances\",\n      \"description\": \"Explore banana, matcha, and marshmallow perfume trends redefining gourmand fragrances, from airy sweetness to creamy, earthy, and tropical scent profiles.\",\n      \"url\": \"https:\/\/www.yourwebsite.com\/banana-matcha-marshmallow-perfume-gourmand-fragrances\",\n      \"keywords\": [\n        \"banana perfume\",\n        \"matcha perfume\",\n        \"marshmallow perfume\",\n        \"gourmand fragrances\",\n        \"gourmand perfume\",\n        \"niche fragrance trends\"\n      ],\n      \"articleSection\": \"Fragrance\",\n      \"author\": {\n        \"@id\": \"https:\/\/www.yourwebsite.com\/#organization\"\n      },\n      \"publisher\": {\n        \"@id\": \"https:\/\/www.yourwebsite.com\/#organization\"\n      },\n      \"datePublished\": \"2026-05-19\",\n      \"dateModified\": \"2026-05-19\"\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.yourwebsite.com\/banana-matcha-marshmallow-perfume-gourmand-fragrances\/#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is a gourmand fragrance?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"A gourmand fragrance is a perfume built around edible-smelling notes such as vanilla, caramel, marshmallow, chocolate, pistachio, banana, or matcha. These scents often feel warm, sweet, cozy, or dessert-inspired.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Why is marshmallow perfume trending?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Marshmallow perfume is trending because it offers a soft, airy sweetness that feels cozy without being too heavy. It adds a fluffy, creamy texture to gourmand fragrances and works well with notes like musk, vanilla, strawberry, and tea.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What does matcha perfume smell like?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Matcha perfume usually smells creamy, green, earthy, and slightly powdery. Unlike very sweet gourmand perfumes, matcha fragrances often feel more modern, balanced, and wearable.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Is banana perfume becoming popular?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Yes, banana perfume is emerging as a niche gourmand fragrance trend. It brings a playful tropical sweetness that can feel elevated when blended with notes like rum, orange, cinnamon, jasmine, or vanilla.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What are the biggest gourmand perfume trends right now?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Some of the biggest gourmand perfume trends include marshmallow, matcha, banana, pistachio, vanilla, caramel, and creamy dessert-inspired notes. Modern gourmands are becoming more playful, layered, and less traditionally sugary.\"\n          }\n        }\n      ]\n    }\n  ]\n}\n<\/script>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s no secret that gourmand fragrances have completely taken over the industry. For years, notes that sound good enough to eat\u2013think vanilla, caramel, hazelnut, and now pistachio\u2013have been dominating fragrance launches. Lately, however, a new wave of favorites have emerged: banana, matcha, and marshmallow perfume.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve probably seen these three notes being talked about by your favorite beauty editors and perfume influencers already. <a href=\"https:\/\/www.scentbird.com\/\">Perfume enthusiasts<\/a> can\u2019t seem to get enough; after all, these trending notes are redefining what modern gourmand perfumes smell like with their sheer playfulness. That is the beauty of perfume: there are times when we think we know what we like, but then we\u2019re hit with a scent so unexpected, so daring, that the pull becomes even stronger. Curious? Let\u2019s dive into these trending notes worth exploring.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2026\/05\/unnamed-file.avif\"><img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"750\" data-attachment-id=\"35057\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/banana-matcha-marshmallow-perfume-gourmand-fragrances\/unnamed-file\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2026\/05\/unnamed-file.avif\" data-orig-size=\"750,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"unnamed-file\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2026\/05\/unnamed-file.avif\" data-id=\"35057\" src=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2026\/05\/unnamed-file.avif\" alt=\"\" class=\"wp-image-35057\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2026\/05\/irfe.avif\"><img decoding=\"async\" width=\"640\" height=\"640\" data-attachment-id=\"35058\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/banana-matcha-marshmallow-perfume-gourmand-fragrances\/irfe\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2026\/05\/irfe.avif\" data-orig-size=\"640,640\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"irfe\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2026\/05\/irfe.avif\" data-id=\"35058\" src=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2026\/05\/irfe.avif\" alt=\"\" class=\"wp-image-35058\"\/><\/a><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marshmallow Perfume Is Having a Major Moment<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Last April, <a href=\"https:\/\/www.spate.nyc\/reports\/2026-fragrance-report-key-trends-brands-and-scents\">Spate<\/a> reported that marshmallow perfume has grown by 266.4% year-over-year across platforms, while search interest alone has increased by 179.1%. Sweet and airy, this fragrance note adds an irresistible softness to a fragrance. It\u2019s also cozy, like a hug after a long day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A popular choice is <a href=\"https:\/\/www.sephora.fr\/p\/yum-boujee-marshmallow--81---eau-de-parfum-intense-P10061050.html\">KAYALI\u2019s Yum Boujee Marshmallow 81<\/a>, which is sugary and soft with marshmallow, strawberry, and whipped cream notes, balanced by deeper layers of musk, vanilla, and ambroxan. Another Scentbird favorite, <a href=\"https:\/\/www.scentbird.com\/perfume\/maison-irfe-marshmallow-musk-4768\">IRFE Marshmallow Musk<\/a>, leans more romantic, blending marshmallow with Earl Grey tea, magnolia petals, and powdery musk.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2026\/05\/le-labo.jpeg\"><img decoding=\"async\" width=\"555\" height=\"580\" data-attachment-id=\"35056\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/banana-matcha-marshmallow-perfume-gourmand-fragrances\/le-labo\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2026\/05\/le-labo.jpeg\" data-orig-size=\"555,580\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"le labo\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2026\/05\/le-labo.jpeg\" src=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2026\/05\/le-labo.jpeg\" alt=\"\" class=\"wp-image-35056\" style=\"object-fit:cover;width:500px;height:500px\" srcset=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2026\/05\/le-labo.jpeg 555w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2026\/05\/le-labo.jpeg 287w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le Labo Th\u00e9 Matcha 26 and New Wave of Matcha Fragrances<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Of the three, matcha is nothing new\u2013last December, we even declared that <a href=\"https:\/\/www.scentbird.com\/blog\/matcha-perfume-the-note-of-the-decade\/\">matcha perfume was having a decade, not a moment<\/a>. Known for adding a balance of creaminess and earthiness to fragrances, the note leans towards modern rather than overly dessert-like. This definitely contributed to its popularity, showing up in perfumes such as <a href=\"https:\/\/www.lelabofragrances.com\/th-matcha-26.html\">LE LABO Th\u00e9 Matcha 26<\/a> and <a href=\"https:\/\/us.kayali.com\/products\/freedom-musk-matcha-45\">KAYALI Freedom Musk Matcha 45<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2024\/12\/Navitus-Parfums-Ambrosia-Imperiale.avif\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" data-attachment-id=\"31246\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/more-new-december-2024-arrivals\/navitus-parfums-ambrosia-imperiale\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2024\/12\/Navitus-Parfums-Ambrosia-Imperiale.avif\" data-orig-size=\"1200,1200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Navitus Parfums Ambrosia Imperiale\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2024\/12\/Navitus-Parfums-Ambrosia-Imperiale.avif\" src=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2024\/12\/Navitus-Parfums-Ambrosia-Imperiale.avif\" alt=\"A bottle of Navitus Parfums Ambrosia Imperiale against a white background\" class=\"wp-image-31246\" style=\"object-fit:cover;width:500px;height:500px\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Banana Perfume Might Be the Next Big Niche Fragrance Trend<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Banana may sound unexpected in fragrance, but the tropical note is quickly becoming one of the fastest-growing scent trends in gourmand perfume. According to Spate, banana fragrance interest has increased by 999% year over year, signaling a growing appetite for playful scents that still feel elevated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Banana happens to be a star note in <a href=\"https:\/\/www.scentbird.com\/perfume\/navitus-parfums-ambrosia-imperiale-5588\">NATIVUS PARFUMS Ambrosia Imperiale<\/a>, luxurious and unique. It is blended with rum, Brazilian orange, Ceylon cinnamon, jasmine, and dates for a rich gourmand composition that feels unexpectedly refined<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ Section<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is a gourmand fragrance?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A gourmand fragrance is a perfume built around edible-smelling notes such as vanilla, caramel, marshmallow, chocolate, pistachio, banana, or matcha. These scents often feel warm, sweet, cozy, or dessert-inspired.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why is marshmallow perfume trending?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marshmallow perfume is trending because it offers a soft, airy sweetness that feels cozy without being too heavy. It adds a fluffy, creamy texture to gourmand fragrances and works well with notes like musk, vanilla, strawberry, and tea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What does matcha perfume smell like?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Matcha perfume usually smells creamy, green, earthy, and slightly powdery. Unlike very sweet gourmand perfumes, matcha fragrances often feel more modern, balanced, and wearable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is banana perfume becoming popular?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, banana perfume is emerging as a niche gourmand fragrance trend. It brings a playful tropical sweetness that can feel elevated when blended with notes like rum, orange, cinnamon, jasmine, or vanilla.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are the biggest gourmand perfume trends right now?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the biggest gourmand perfume trends include marshmallow, matcha, banana, pistachio, vanilla, caramel, and creamy dessert-inspired notes. Modern gourmands are becoming more playful, layered, and less traditionally sugary.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that gourmand fragrances have completely taken over the industry. For years, notes that sound good enough to eat\u2013think vanilla, caramel, hazelnut, and now pistachio\u2013have been dominating fragrance launches. Lately, however, a new wave of favorites have emerged: banana, matcha, and marshmallow perfume. You\u2019ve probably seen these three notes being talked about by&#8230;<\/p>\n","protected":false},"author":34470,"featured_media":35055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1881],"tags":[],"class_list":["post-35054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scent-trends"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2026\/05\/matcha-banana-marshmallow_1_11zon-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/35054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/users\/34470"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/comments?post=35054"}],"version-history":[{"count":3,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/35054\/revisions"}],"predecessor-version":[{"id":35064,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/35054\/revisions\/35064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/media\/35055"}],"wp:attachment":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/media?parent=35054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/categories?post=35054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/tags?post=35054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}