{"id":34737,"date":"2026-04-16T08:52:58","date_gmt":"2026-04-16T12:52:58","guid":{"rendered":"https:\/\/www.scentbird.com\/blog\/?p=34737"},"modified":"2026-04-16T08:52:59","modified_gmt":"2026-04-16T12:52:59","slug":"best-new-perfume-launches-2026-scentbird-awards","status":"publish","type":"post","link":"https:\/\/www.scentbird.com\/blog\/best-new-perfume-launches-2026-scentbird-awards\/","title":{"rendered":"Scentbird Digital Fragrance Awards: Best New Launches of the Year, Winners Revealed"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Last night, we crowned the winners of the Second Scentbird Digital Fragrance Awards, a celebration of fragrance as art, memory, and pure emotional force.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here at Scentbird, we know that scent is applied to the skin, but we also know it doesn\u2019t just sit there. It travels\u2014reaching the part of the brain where feeling lives before language can name it. That\u2019s the power we came together to honor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We had no say in this. We asked you, the true fragrance fans, the ones who feel it on a deeper level, to choose the scents that moved you, stayed with you, and earned their moment. The ones that sparked something real.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Truthfully, every nominee is a winner. But these are the fragrances that took the spotlight.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best New Launch | Women&#8217;s Popular:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NOMINEES<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rare Eau de Parfum by Rare Beauty<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daring by Victoria&#8217;s Secret<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;originale by Moroccanoil<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Donna Born in Roma Extradose by Valentino<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Libre Vanille couture by Yves Saint Laurent<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019Interdit Parfum Eau de Parfum by Givenchy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WINNER<\/strong>: Donna Born in Roma Extradose by Valentino<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A richer, deeper take on modern vanilla, soaked in rum and blackcurrant with an undeniable presence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best New Launch | Men&#8217;s Popular<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">NOMINEES:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cool Leather by Joseph Abboud<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sugarful Pour Homme by Michel Germain<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dior Homme Parfum by Parfums Christian Dior<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le Male Elixir Absolu by Jean Paul Gaultier<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bleu de Chanel L\u2019exclusif by Chanel<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K Parfum by Dolce &amp; Gabbana<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WINNER<\/strong>: Bleu De Chanel L\u2019Exclusif by Chanel<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We know you were won over by its magnetic blend of amber, labdanum, and woods.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best New Launch | Men&#8217;s Niche<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">NOMINEES:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mentor by Mind Games<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Savant | Manhattan Cherry by Chris Collins<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buongiorno by Acqua di Parma<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gold by Gisada<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grey Blazer by DS &amp; Durga<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leather Extraits Cardinaux by Memo Paris<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WINNER<\/strong>: Savant | Manhattan Cherry by Chris Collins<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Black, plump cherry dipped in whiskey, dusted in cinnamon, and wrapped in leather. It rarely gets better than this.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best New Launch | Women&#8217;s Niche<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">NOMINEES:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ave Maria by House of Bo<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Blue Talisman Extrait by Ex Nihilo<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chimilka by Vilhelm<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tropical by Arquiste<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Delices du Bois by Veronique Gabai<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Valaya Exclusif by Parfums de Marly<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WINNER<\/strong>: Ave Mar\u00eda by House of B\u014d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a sanctified floral offering, kissed with merlot and made for the devoted. A truly heavenly blend, if you ask us, and the voters, too<em>.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Viral Fragrance:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">NOMINEES:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Milk Orchid by Commodity Fragrances<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">11 11 Lychee by Lake &amp; Skye<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Double Dates by Skylar<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fleur Majesty by Kayali<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Golden Rule by Phlur<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plush Vanilla by Ariana Grande<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WINNER<\/strong>: Milk Orchid by Commodity<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A creamy, skin-hugging floral where soft orchid melts into milky warmth, addictive in the quietest way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last night, we crowned the winners of the Second Scentbird Digital Fragrance Awards, a celebration of fragrance as art, memory, and pure emotional force. Here at Scentbird, we know that scent is applied to the skin, but we also know it doesn\u2019t just sit there. It travels\u2014reaching the part of the brain where feeling lives&#8230;<\/p>\n","protected":false},"author":30,"featured_media":34785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[3357],"tags":[],"class_list":["post-34737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-stories"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2026\/04\/Best-New-Launch-Block.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/34737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/comments?post=34737"}],"version-history":[{"count":1,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/34737\/revisions"}],"predecessor-version":[{"id":34738,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/34737\/revisions\/34738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/media\/34785"}],"wp:attachment":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/media?parent=34737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/categories?post=34737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/tags?post=34737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}