{"id":33902,"date":"2026-02-10T06:42:52","date_gmt":"2026-02-10T11:42:52","guid":{"rendered":"https:\/\/www.scentbird.com\/blog\/?p=33902"},"modified":"2026-02-10T06:43:42","modified_gmt":"2026-02-10T11:43:42","slug":"lbty-fragrance-liberty-london-scentbird","status":"publish","type":"post","link":"https:\/\/www.scentbird.com\/blog\/lbty-fragrance-liberty-london-scentbird\/","title":{"rendered":"LBTY Fragrance by Liberty London: Timeless, Artistic Perfumes for the Scent-Obsessed"},"content":{"rendered":"\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BlogPosting\",\n  \"headline\": \"LBTY Fragrance by Liberty London: Timeless, Artistic Perfumes for the Scent-Obsessed\",\n  \"description\": \"Discover Liberty London\u2019s LBTY Fragrance line. Explore Maze and Zephirine \u2014 now available on Scentbird.\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Scentbird\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Scentbird\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/www.scentbird.com\/logo.png\"\n    }\n  },\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/www.scentbird.com\/lbty-fragrance-liberty-london-maze-zephirine\"\n  }\n}\n<\/script>\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is the LBTY Fragrance line from Liberty London?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The LBTY Fragrance line is Liberty London\u2019s niche perfume collection launched in 2023, inspired by the brand\u2019s iconic fabric prints and artistic legacy.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What does Maze by Liberty smell like?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Maze opens with bergamot and Earl Grey, moves through jasmine and honeysuckle, and ends with woodsy silver birch and hawthorn \u2014 fresh and elegant.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What does Zephirine by Liberty smell like?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Zephirine combines fig, rose, vetiver, incense, and suede into a balanced scent that\u2019s floral, earthy, and quietly captivating.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Are Liberty LBTY perfumes available on Scentbird?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes \u2014 Maze and Zephirine from Liberty\u2019s LBTY Fragrance line are now available to try through Scentbird\u2019s fragrance subscription service.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Who are the perfumers behind Maze and Zephirine?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Maze was created by Gabriela Chelariu, known for Kayali fragrances. Zephirine was crafted by Frank Voekl, the nose behind Le Labo Santal 33.\"\n      }\n    }\n  ]\n}\n<\/script>\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Liberty London<\/strong> sits at the corner of Carnaby Street and Regent Street \u2014 two of the <strong>best shopping streets in London<\/strong>. Carnaby Street was at the heart of the Swinging 60s, while Regent Street is known for its grand Georgian architecture and luxury boutiques \u2014 a fitting backdrop for a brand defined by timeless style and artistic flair.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><a href=\"https:\/\/www.libertylondon.com\/\">Liberty<\/a>\u2019s easily one of my favorite places to shop in the city. The mock-Tudor building stands apart from everything around it, the window displays are always incredible, and its six floors unfold like a treasure trail of fashion, fabric, beauty, and design. It\u2019s the perfect size for a department store: big enough for unexpected discoveries, but compact enough to explore without getting lost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Liberty London Is a Perfume Destination<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Liberty&#8217;s perfume counter has always been iconic\u2014I smelled a Serge Lutens fragrance there for the first time, and it was a formative fragrance moment for me. But since launching the <strong><a href=\"https:\/\/www.scentbird.com\/brand\/liberty-lbty-fragrance\" data-type=\"link\" data-id=\"https:\/\/www.scentbird.com\/brand\/liberty-lbty-fragrance\">LBTY Fragrance<\/a><\/strong> line in 2023, it&#8217;s become even more of a must-visit for scent lovers. Among the highlights of the line are Maze, a bold floral chypre, and Zephirine, a radiant rose with modern elegance.<br><br>That&#8217;s the best thing about Liberty \u2014 you walk in curious and leave obsessed. And that&#8217;s exactly what we&#8217;re about, too. And now, even if you\u2019re not in the UK, you don\u2019t have to miss out, because Maze and Zephirine from the LBTY Fragrance collection are now available <a href=\"https:\/\/www.scentbird.com\/brand\/liberty-lbty-fragrance\">on Scentbird<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Introducing LBTY Fragrance: Liberty\u2019s Modern Scent Line<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Maze by Liberty London: A Chypre with Spring Energy<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/LIBERTY-LBTY-PERFUMES-Maze-scaled.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"853\" height=\"1024\" data-attachment-id=\"33904\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/lbty-fragrance-liberty-london-scentbird\/liberty-lbty-perfumes-maze\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/LIBERTY-LBTY-PERFUMES-Maze-scaled.jpeg\" data-orig-size=\"2133,2560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"LIBERTY-LBTY-PERFUMES-Maze\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/LIBERTY-LBTY-PERFUMES-Maze-scaled.jpeg\" src=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/LIBERTY-LBTY-PERFUMES-Maze-853x1024.jpeg\" alt=\"A bottle of Liberty LBTY Fragrance Maze Eau de Parfum\" class=\"wp-image-33904\" style=\"width:400px\" srcset=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/LIBERTY-LBTY-PERFUMES-Maze-scaled.jpeg 853w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/LIBERTY-LBTY-PERFUMES-Maze-scaled.jpeg 250w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/LIBERTY-LBTY-PERFUMES-Maze-scaled.jpeg 768w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/LIBERTY-LBTY-PERFUMES-Maze-scaled.jpeg 1280w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/LIBERTY-LBTY-PERFUMES-Maze-scaled.jpeg 1707w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Like wandering around a hedge maze with friends on a perfect spring day. Bergamot and Earl Grey brighten the opening, jasmine and honeysuckle sweeten the middle, and silver birch and hawthorn end with a woodsy coolness that\u2019s both elegant and unexpected. Created with <a href=\"https:\/\/www.fragrantica.com\/noses\/Gabriela_Chelariu.html\">Gabriela Chelariu<\/a>, who worked on many of Kayali\u2019s most popular fragrances, Maze was inspired by Liberty\u2019s archival <a href=\"https:\/\/www.libertylondon.com\/uk\/orchard-tana-lawn%E2%84%A2-cotton-000828847.html\">Orchard print<\/a>.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/liberty-orchard.avif\"><img decoding=\"async\" width=\"1000\" height=\"1201\" data-attachment-id=\"33905\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/lbty-fragrance-liberty-london-scentbird\/liberty-orchard\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/liberty-orchard.avif\" data-orig-size=\"1000,1201\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"LIBERTY-FABRICS-Orchard\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/liberty-orchard.avif\" src=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/liberty-orchard.avif\" alt=\"Liberty London Orchard print textile design featuring botanical and fruit-inspired patterns in intricate, colorful detail\" class=\"wp-image-33905\" style=\"width:400px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Find Maze on Scentbird <a href=\"https:\/\/www.scentbird.com\/perfume\/liberty-lbty-fragrance-liberty-maze-3967119670634\">here<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zephirine by Liberty London: Rose, Fig &amp; Velvet Earthiness<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/LIBERTY-LBTY-FRAGRANCE-zephirine.avif\"><img decoding=\"async\" width=\"1000\" height=\"1201\" data-attachment-id=\"33906\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/lbty-fragrance-liberty-london-scentbird\/liberty-lbty-fragrance-zephirine\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/LIBERTY-LBTY-FRAGRANCE-zephirine.avif\" data-orig-size=\"1000,1201\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"LIBERTY-LBTY-FRAGRANCE-zephirine\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/LIBERTY-LBTY-FRAGRANCE-zephirine.avif\" src=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/LIBERTY-LBTY-FRAGRANCE-zephirine.avif\" alt=\"a bottle of Liberty LBTY Fragrance Zephirine Eau de Parfum, with Liberty's Eden's Awakening print featured on the cap \" class=\"wp-image-33906\" style=\"width:400px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The Liberty fragrance bestseller, and one spritz tells you why. Woody fig and velvety rose meet vetiver, incense and suede\u2014it&#8217;s luscious, floral and earthy in perfect balance. The kind of fragrance that doesn&#8217;t shout, just draws you closer. Created with perfumer <a href=\"https:\/\/www.fragrantica.com\/noses\/Frank_Voelkl.html\">Frank Voekl<\/a> (the nose behind Le Labo Santal 33), Zephirine is inspired by the archival <a href=\"https:\/\/www.libertylondon.com\/uk\/eden%E2%80%99s-awakening-tana-lawn\">Eden\u2019s Awakening<\/a> print.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/edens-awakening.avif\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1201\" data-attachment-id=\"33907\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/lbty-fragrance-liberty-london-scentbird\/edens-awakening\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/edens-awakening.avif\" data-orig-size=\"1000,1201\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"LIBERTY-FABRIC-edens-awakening\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/edens-awakening.avif\" src=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/edens-awakening.avif\" alt=\"Liberty Fabric's Eden's Awakening, inspired by Walter Crane's Peacock Garden wallpaper, with decorative peacocks and botanical motifs\" class=\"wp-image-33907\" style=\"width:400px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Find Zephirine on Scentbird <a href=\"https:\/\/www.scentbird.com\/perfume\/liberty-lbty-fragrance-zephirine-174097285518644\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Liberty Fragrance Cheat Sheet (aka the FAQ Section)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q1: What is the LBTY Fragrance line from Liberty London?<\/strong><br>The LBTY Fragrance line is Liberty London\u2019s niche perfume collection launched in 2023, inspired by the brand\u2019s iconic fabric prints and artistic legacy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q2: What does Maze by Liberty smell like?<\/strong><br>Maze opens with bergamot and Earl Grey, moves through jasmine and honeysuckle, and ends with woodsy silver birch and hawthorn \u2014 fresh and elegant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q3: What does Zephirine by Liberty smell like?<\/strong><br>Zephirine combines fig, rose, vetiver, incense, and suede into a balanced scent that\u2019s floral, earthy, and quietly captivating.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q4: Are Liberty LBTY perfumes available on Scentbird?<\/strong><br>Yes \u2014 Maze and Zephirine from Liberty\u2019s LBTY Fragrance line are now available to try through Scentbird\u2019s fragrance subscription service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q5: Who are the perfumers behind Maze and Zephirine?<\/strong><br>Maze was created by Gabriela Chelariu, known for Kayali fragrances. Zephirine was crafted by Frank Voekl, the nose behind Le Labo Santal 33.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Liberty sits at the corner of Carnaby Street and Regent&#8217;s Street in London&#8217;s West End. Home to the Liberty LBTY Fragrance line, it&#8217;s also one of my favorite places to shop in London.<\/p>\n","protected":false},"author":34464,"featured_media":33909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1798,920],"tags":[],"class_list":["post-33902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-feature","category-scentbird-spotlights"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/12\/liberty-fragrances-hero-2930x2198-c-center-scaled.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/33902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/users\/34464"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/comments?post=33902"}],"version-history":[{"count":4,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/33902\/revisions"}],"predecessor-version":[{"id":34227,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/33902\/revisions\/34227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/media\/33909"}],"wp:attachment":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/media?parent=33902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/categories?post=33902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/tags?post=33902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}