Let’s talk about the magic that happens when scent meets sound. Ever walked past someone and been instantly transported by their fragrance? Or heard a song that unlocks a flood of memories? There’s serious science behind this fascinating connection. Smell and sound take similar pathways through our brains, landing right in the zones responsible for memory and emotion. Translation: scent and sound are your ultimate memory-unlockers and emotion-stirrers.<\/p>\n\n\n\n
Perfume lovers have been playing with this connection for centuries. Back in 1857, G.W. Septimus Piesse published The Art of Perfumery<\/a><\/em>, complete with the wild concept of a “Gamut of Odours”, pairing fragrance notes with musical ones. (Nerdy perfume fact: the highest notes include verbena and citronella, while the lowest were tuberose and violet.)<\/p>\n\n\n\n These days, perfume houses are doing something way cooler than musical scales. They’re curating entire moods through playlists that capture the essence of their fragrances. Consider this your invitation to dive into the sonic world of some of our favorite perfume brands. <\/p>\n\n\n\n Confessions of a Rebel: The Seductive One<\/strong><\/p>\n\n\n\n Confessions of a Rebel<\/a> doesn’t just talk bold\u2014they live it. Their sensual Get A Room<\/a> playlist brings the heat with Kali Uchis, Prince, and Steve Lacy, while Thirst Trap<\/a> is a hot and heavy mood with Kelis, Nelly, and PARTYNEXTDOOR. Lights down, volume up\u2014this is how you fully experience a fragrance.<\/p>\n\n\n\n Liis: The Dreamy One<\/strong><\/p>\n\n\n\n Masters of gossamer-light minimalism, Liis<\/a> make \u2018second skin\u2019 fragrances with names like Floating and Choux Choux. Their Atmosphere<\/a> playlist, true to name, delves into the layered atmospherics of Beach House, Kate Bush, Sade, and the Cocteau Twins. Press play and drift into a sonic daydream as ethereal as your favorite Liis scent.\u00a0<\/p>\n\n\n\n D.S. & Durga: The Eclectic One<\/strong><\/p>\n\n\n\n D.S. & Durga<\/a> takes fragrance storytelling to another level, as each perfume comes with its own playlist, story, photos, and films. Their radiantly transparent scent, I Don’t Know What<\/a>, has a playlist packed with euro-pop, Stereolab, Fran\u00e7ois Hardy, and bluesy jams. Reflecting the scent itself, it\u2019s a musical passport to that ineffable but irresistible je ne sais quoi<\/em>.<\/p>\n\n\n\n Jusbox: The Immersive One\u00a0<\/strong><\/p>\n\n\n\n Jusbox<\/a> has music in its DNA, as all their fragrances are based on a musical genre or artist. Carioca Heart<\/a>, combined with its playlist, becomes a full-on musical time machine, transporting us back to 1960s Copacabana Beach. Think mango sticky rice, pineapple candy and rum cocktails enjoyed to the revolutionary new sound of bossa nova.<\/p>\n\n\n\n Drift: The Contemporary One\u00a0<\/strong><\/p>\n\n\n\n Drift<\/a> approaches fragrance like the design lovers they are. What started as a car scent company has evolved into a brand creating home fragrances that are anything but ordinary. Their Bungalow<\/a> scent, a collab with NBA star Andre Drummond, drops smooth summer vibes with bangers by Jungle, Doechii, and Bad Bunny. Meanwhile, their Citrus Cooler<\/a> fragrance pairs fresh mint and lemon zest with a fresh-squeezed soundtrack that includes Faith Evans, Blood Orange, and KAYTRANADA. Proof that good design is always in the details.<\/p>\n\n\n\n Whether you\u2019re looking for the perfect soundtrack to your favorite scent or just craving more from the brands doing fragrance differently, perfume-house playlists open up a whole new world of fun with fragrance. Because of course it’s not just<\/em> about smell\u2014it’s about the whole sensory experience. So spritz it on, turn it up and let your senses do the rest. <\/p>\n","protected":false},"excerpt":{"rendered":" Let’s talk about the magic that happens when scent meets sound. Ever walked past someone and been instantly transported by their fragrance? Or heard a song that unlocks a flood of memories? There’s serious science behind this fascinating connection. 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