{"id":32117,"date":"2025-06-20T11:22:57","date_gmt":"2025-06-20T15:22:57","guid":{"rendered":"https:\/\/www.scentbird.com\/blog\/?p=32117"},"modified":"2025-06-25T09:51:51","modified_gmt":"2025-06-25T13:51:51","slug":"noyz-detour","status":"publish","type":"post","link":"https:\/\/www.scentbird.com\/blog\/noyz-detour\/","title":{"rendered":"Detour by NOYZ: A Scent Worth Taking the Long Way For"},"content":{"rendered":"\n

In a world of picture-perfect perfume fantasies (nothing wrong with that, we love them actually), NOYZ is showing up with something different, something louder. Co-founded by entrepreneur Shaun Neff (yes, of Beach House Group fame) and brought to life by master perfumer J\u00e9r\u00f4me Epinette, NOYZ is a modern fragrance brand that skips the smoke and mirrors in favor of raw emotion, real stories, and scents that actually last.<\/p>\n\n\n\n

\"NOYZ<\/a><\/figure>\n\n\n\n

With names like Sh**ty Day, Love Club, and Unmute, the brand\u2019s launch lineup reads more like a playlist for your mood than a traditional perfume catalog. Each scent is genderless, emotionally charged, and created to hit different, because sometimes you don\u2019t want to smell like a fantasy, you want a scent that stands for something and smells amazing, too.<\/p>\n\n\n\n

Backed by a mission to support mental health awareness and disrupt the perfume status quo, NOYZ is teaming up with organizations like CALM ( Campaign Against Living Miserably) and building a fragrance community where realness comes first. And with a Gen Z fanbase and shelf space in the most popular beauty retailers? Let\u2019s just say NOYZ is making\u2026 well, a lot of it.<\/p>\n\n\n\n

Last August, we spotlighted Love Club<\/em> and Unmute<\/em><\/a>, and now we\u2019re turning the light beam toward NOYZ Detour<\/em>. It opens like a bridal bouquet in full bloom, only dreamier, immersed in a love aura and lifted by apple blossom. If you\u2019ve read my posts before (and if not, shame on you), you know skin musk is my forever favorite. So when Detour<\/em> dries down into that warm, intimate note feels like the ultimate delayed gratification: Soft, slow, and completely worth the wait.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

In a world of picture-perfect perfume fantasies (nothing wrong with that, we love them actually), NOYZ is showing up with something different, something louder. Co-founded by entrepreneur Shaun Neff (yes, of Beach House Group fame) and brought to life by master perfumer J\u00e9r\u00f4me Epinette, NOYZ is a modern fragrance brand that skips the smoke and…<\/p>\n","protected":false},"author":30,"featured_media":32118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[920],"tags":[],"class_list":["post-32117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scentbird-spotlights"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2025\/05\/img-1746576145869.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/32117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/comments?post=32117"}],"version-history":[{"count":1,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/32117\/revisions"}],"predecessor-version":[{"id":32120,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/32117\/revisions\/32120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/media\/32118"}],"wp:attachment":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/media?parent=32117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/categories?post=32117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/tags?post=32117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}