{"id":17707,"date":"2019-10-17T09:49:01","date_gmt":"2019-10-17T13:49:01","guid":{"rendered":"https:\/\/www.scentbird.com\/blog\/?p=17707"},"modified":"2021-07-14T11:05:56","modified_gmt":"2021-07-14T15:05:56","slug":"step-up-your-self-care-game-with-pursoma","status":"publish","type":"post","link":"https:\/\/www.scentbird.com\/blog\/step-up-your-self-care-game-with-pursoma\/","title":{"rendered":"Step Up Your Self-Care Game with Pursoma"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sometimes, the inside-out approach works best. As founder of Pursoma, a range of detox bath soaks, Shannon Vaughn takes this method to heart with her 360 attitude to self-care. The range has just landed on Scentbird.com, so we caught up with Vaughn to find out why she decided to start the brand, her favorite products, and more in the below interview.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Our Story\" width=\"1300\" height=\"731\" src=\"https:\/\/www.youtube.com\/embed\/OtKMyR4EjA8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1.Prior to starting Pursoma, you were a model \u2014 what made you want to branch out and launch your own brand?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>After working in fashion I explored many different lines of work in different areas of interest. I lived in the middle east for nearly a decade and spent a lot of time working on digital navigation systems, creating maps and guides for things to do in different cities in the gulf region. When I returned to the USA, I enrolled full time as a student and earned a duel degree with a major in philosophy and minor in ancient math and sciences. During school I became really ill, and sought alternative remedies to heal myself, with tremendous success I decided I wanted to create a company that made wellness products aimed at detox and self rejuvenation &#8211; after a brief stint at Georgetown med school , I withdrew, moved to nyc and started pursoma<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. What was it about bath soaks that you found intriguing?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>It\u2019s not the bath soak, its about the bath being a vessel to heal the body. You are immersed in warm or hot water which feels nurturing to the human since we grew as babies immersed in water.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The bathwater opens all your pores, and whatever potent and healing ingredients you pour into the bath, they are absorbed, that&#8217;s why pursoma works so hard to source all of our own ingredients directly&nbsp;with farmers and bring them fresh to the customer.&nbsp;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How To Do The Pursoma Detox Bath Soak\" width=\"1300\" height=\"731\" src=\"https:\/\/www.youtube.com\/embed\/mGy43E4vgRY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. What was the process like in seeking out these potent detox ingredients for the range?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>It was creating formulas that were both detoxifying and relaxing to the body and then finding where the best ingredients for these formulas originated, and then going there; to the location.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. What are your three favorite products from the line, and why<\/strong>?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I love the digital detox, It is strong and detoxifying and speaks to the necessity to disconnect and unplug. I am crazy about our new body oil pursoliel, the caladula flowers were grown at the pursoma farm and then harvested and dried and distilled into the oil.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Pursoma Behind the Brand\" width=\"1300\" height=\"731\" src=\"https:\/\/www.youtube.com\/embed\/SO2F87mjWz0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Lastly I love our just breathe ritual , its a sinus clearing , senses open overload of essential oils which are infused into the grey sea salts , its sold in 2019 to ulta.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. What can we expect in the future from Pursoma?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>We are working now with line extensions that focus on everything to do with the bath ritual , pre bedtime we all could use more deep sleep.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Don\u2019t forget, members have access to all skincare, wellness, fragrance and&nbsp;<a href=\"https:\/\/www.deckofscarlet.com\/\">makeup<\/a>&nbsp;as part of any Scentbird subscription.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Follow us on Instagram @Scentbird for more wellness drops<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"190\" data-attachment-id=\"17078\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/wellness-launches-today-on-scentbird\/cta\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/cta.png\" data-orig-size=\"1200,190\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"cta\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/cta.png\" src=\"https:\/\/i0.wp.com\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/cta.png?w=1170&amp;ssl=1\" alt=\"\" class=\"wp-image-17078\" srcset=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/cta.png 1200w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/cta.png 300w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/cta.png 768w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/cta.png 1024w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/cta.png 500w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/cta.png 1000w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align:center\"><a href=\"https:\/\/www.scentbird.com\/?utm_source=scentbird_blog\"><em><strong>Scentbird is your digital destination for all things fragrance, skincare,&nbsp;<\/strong><\/em><\/a><em><strong><a href=\"https:\/\/www.scentbird.com\/?utm_source=scentbird_blog\">makeup<\/a><a href=\"https:\/\/www.scentbird.com\/?utm_source=scentbird_blog\">, wellness and more \u2013 updated monthly. Upgrade your beauty and grooming routine: trying something new every month. Starting at just 14.95\/mo.<\/a><\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1200\" height=\"315\" data-attachment-id=\"17279\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/summer-staples-we-cant-live-without\/smell-good-cta\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/06\/smell-good-cta.jpg\" data-orig-size=\"1200,315\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"smell good cta\" data-image-description=\"\" data-image-caption=\"\" 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data-permalink=\"https:\/\/www.scentbird.com\/blog\/just-landed-high-beauty\/skincare-cta\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/skincare-cta.png\" data-orig-size=\"1200,315\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"skincare cta\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/skincare-cta.png\" src=\"https:\/\/i0.wp.com\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/skincare-cta.png?w=1170&amp;ssl=1\" alt=\"\" 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As founder of Pursoma, a range of detox bath soaks, Shannon Vaughn takes this method to heart with her 360 attitude to self-care. The range has just landed on Scentbird.com, so we caught up with Vaughn to find out why she decided to start the brand, her favorite products,&#8230;<\/p>\n","protected":false},"author":4146,"featured_media":17708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[2915],"tags":[3743,3742,3744],"class_list":["post-17707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-bath-soaks","tag-pusoma","tag-self-care"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/09\/pursoma-blog.jpeg","_links":{"self":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/17707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/users\/4146"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/comments?post=17707"}],"version-history":[{"count":11,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/17707\/revisions"}],"predecessor-version":[{"id":23126,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/17707\/revisions\/23126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/media\/17708"}],"wp:attachment":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/media?parent=17707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/categories?post=17707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/tags?post=17707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}