{"id":17416,"date":"2019-08-12T10:45:23","date_gmt":"2019-08-12T14:45:23","guid":{"rendered":"https:\/\/www.scentbird.com\/blog\/?p=17416"},"modified":"2022-12-18T16:06:47","modified_gmt":"2022-12-18T21:06:47","slug":"wellness-ingredient-spotlight-everything-matcha","status":"publish","type":"post","link":"https:\/\/www.scentbird.com\/blog\/wellness-ingredient-spotlight-everything-matcha\/","title":{"rendered":"Wellness Ingredient Spotlight: Everything Matcha"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Move over kale \u2014 matcha is here. While superfood fads come and go, the benefits of matcha tea have been well known in Japan for millennia. Better latte (get it?) than never, we figure, for wellness companies to tap the powers offered by this powerhouse green, including jitter-free energy, a boost in metabolism, and helping with focus among many other benefits. We\u2019re so excited that the delicious, highly nutritious craze has landed on Scentbird\u2019s wellness shelves, and these are the superfood products we\u2019re currently loving.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\" id=\"matcha\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"17386\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/?attachment_id=17386\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/07\/matcha-bears.jpg\" data-orig-size=\"680,453\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"matcha bears\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/07\/matcha-bears.jpg\" src=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/07\/matcha-bears.jpg\" alt=\"matcha\" class=\"wp-image-17386\" width=\"649\" height=\"432\" title=\"matcha\" srcset=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/07\/matcha-bears.jpg 680w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/07\/matcha-bears.jpg 300w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/07\/matcha-bears.jpg 500w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.scentbird.com\/skincare\/wellness\/energy-upgrade\/matcha-bears-matcha-bears-1319\">Matcha Bears<\/a><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Loved for matcha\u2019s ability to enhance focus, increase energy and boost metabolism, the Matcha Bears brand has developed a more convenient way for people to enjoy the superfood powers of green tea. Though they look like your favorite movie theater snack, these cute bears actually provide major nutritional value and an amazing flavor. No guilt trip here.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" data-attachment-id=\"17419\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/wellness-ingredient-spotlight-everything-matcha\/matcha-golde-turmeric\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/08\/Matcha-Golde-Turmeric.png\" data-orig-size=\"1024,1365\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Matcha-Golde-Turmeric\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/08\/Matcha-Golde-Turmeric.png\" src=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/08\/Matcha-Golde-Turmeric-768x1024.png\" alt=\"matchas\" class=\"wp-image-17419\" width=\"376\" height=\"501\" title=\"matchas\" srcset=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/08\/Matcha-Golde-Turmeric.png 768w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/08\/Matcha-Golde-Turmeric.png 225w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/08\/Matcha-Golde-Turmeric.png 1024w\" sizes=\"(max-width: 376px) 100vw, 376px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.scentbird.com\/wellness\/energy-upgrade\/golde-matcha-golde-tumeric-tonic-1241\">GOLDE Turmeric Tonic Blend<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meet Golde\u2019s mix and matcha. The Brooklyn-based wellness brand is relying on the powers of not one but two powerful superfoods, turmeric and matcha green tea to improve immunity, gut health and metabolism. The inflammation-balancing blend is also a gentle source of caffeine, so you can enjoy the energy kick sans the jitters and crash that coffee can sometimes cause.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Follow&nbsp;<a href=\"https:\/\/www.instagram.com\/scentbird\/\">@Scentbird&nbsp;<\/a>on Instagram for more of our&nbsp;fave summer wellness heroes, beauty picks, finds, steals, and inspiration!<\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"matcha-perfume\"><a href=\"https:\/\/www.scentbird.com\/subscribe\"><img decoding=\"async\" width=\"1536\" height=\"796\" data-attachment-id=\"17957\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/skin-saviors-to-beat-winter\/call-to-action-anna\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/11\/call-to-action-Anna.png\" data-orig-size=\"1536,796\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"call-to-action-Anna\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/11\/call-to-action-Anna.png\" src=\"https:\/\/i0.wp.com\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/11\/call-to-action-Anna.png?fit=1024%2C531&amp;ssl=1\" alt=\"matcha perfume\" class=\"wp-image-17957\" title=\"matcha perfume\" srcset=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/11\/call-to-action-Anna.png 1536w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/11\/call-to-action-Anna.png 300w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/11\/call-to-action-Anna.png 768w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/11\/call-to-action-Anna.png 1024w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\" id=\"Fragrance\"><a href=\"https:\/\/www.scentbird.com\/subscription\/perfumes\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"315\" data-attachment-id=\"17279\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/summer-staples-we-cant-live-without\/smell-good-cta\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/06\/smell-good-cta.jpg\" data-orig-size=\"1200,315\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"smell good cta\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/06\/smell-good-cta.jpg\" src=\"https:\/\/i0.wp.com\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/06\/smell-good-cta.jpg?w=1170&amp;ssl=1\" alt=\"Fragrance\" class=\"wp-image-17279\" title=\"Fragrance\" srcset=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/06\/smell-good-cta.jpg 1200w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/06\/smell-good-cta.jpg 300w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/06\/smell-good-cta.jpg 768w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/06\/smell-good-cta.jpg 1024w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/06\/smell-good-cta.jpg 500w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/06\/smell-good-cta.jpg 1000w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\" id=\"Skincare\"><a href=\"https:\/\/www.scentbird.com\/skincare\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"315\" data-attachment-id=\"17101\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/just-landed-high-beauty\/skincare-cta\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/skincare-cta.png\" data-orig-size=\"1200,315\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"skincare cta\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/skincare-cta.png\" src=\"https:\/\/i0.wp.com\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/skincare-cta.png?w=1170&amp;ssl=1\" alt=\"Skincare\" class=\"wp-image-17101\" title=\"Skincare\" srcset=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/skincare-cta.png 1200w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/skincare-cta.png 300w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/skincare-cta.png 768w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/skincare-cta.png 1024w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/skincare-cta.png 500w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/skincare-cta.png 1000w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\" id=\"Wellness\"><a href=\"https:\/\/www.scentbird.com\/wellness\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"315\" data-attachment-id=\"17076\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/wellness-launches-today-on-scentbird\/feel-good-wellness\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/feel-good-wellness.jpg\" data-orig-size=\"1200,315\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"feel good wellness\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/feel-good-wellness.jpg\" src=\"https:\/\/i2.wp.com\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/feel-good-wellness.jpg?w=1170&amp;ssl=1\" alt=\"Wellness\" class=\"wp-image-17076\" title=\"Wellness\" srcset=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/feel-good-wellness.jpg 1200w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/feel-good-wellness.jpg 300w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/feel-good-wellness.jpg 768w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/feel-good-wellness.jpg 1024w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/feel-good-wellness.jpg 500w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/05\/feel-good-wellness.jpg 1000w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.scentbird.com\/makeup\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"250\" data-attachment-id=\"17615\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/exclusive-talking-floral-notes-and-fantasia-with-anna-sui\/makeup-block\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/09\/makeup-block.jpg\" data-orig-size=\"1200,250\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"makeup-block\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/09\/makeup-block.jpg\" src=\"https:\/\/i2.wp.com\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/09\/makeup-block.jpg?w=1170&amp;ssl=1\" alt=\"Makeup\" class=\"wp-image-17615\" title=\"Makeup\" srcset=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/09\/makeup-block.jpg 1200w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/09\/makeup-block.jpg 300w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/09\/makeup-block.jpg 768w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/09\/makeup-block.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Move over kale \u2014 matcha is here. While superfood fads come and go, the benefits of matcha tea have been well known in Japan for millennia. Better latte (get it?) than never, we figure, for wellness companies to tap the powers offered by this powerhouse green, including jitter-free energy, a boost in metabolism, and helping&#8230;<\/p>\n","protected":false},"author":30,"featured_media":17418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[920],"tags":[3637,3699,3696],"class_list":["post-17416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scentbird-spotlights","tag-golde","tag-matcha","tag-matcha-bears"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2019\/08\/matcha.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/17416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/comments?post=17416"}],"version-history":[{"count":8,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/17416\/revisions"}],"predecessor-version":[{"id":19019,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/17416\/revisions\/19019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/media\/17418"}],"wp:attachment":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/media?parent=17416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/categories?post=17416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/tags?post=17416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}